Practice, not theory.
Linear & Lateral is delivered by executives with more than twenty years of experience across facilities management, infrastructure and construction, who have put both linear and lateral growth strategies to work inside real businesses.
Growth we have built, in both directions
Our leadership has done this work as operators and executives, not only as advisers, and has seen what holds up years after the first contract is won.
Scaling small businesses into multi-service operators
Building founder-led businesses into multi-service operators serving clients across multiple sectors.
Diversifying large single-service businesses
Taking established single-service businesses into multiple service streams, built on the clients and capability they already hold.
Why Linear & Lateral exists
Growth leadership is the role most service businesses need and the one they are least able to structure well.
Growing businesses can't justify a permanent growth executive
Whether in the early stages or well established, many businesses cannot carry a senior executive focused only on growth, so growth is left to whoever has time.
Larger organisations concentrate growth in one person
Where a C-suite executive leads growth, the engine often relies on that one person. When they leave, the pipeline, relationships and know-how go with them, which is an unacceptable risk.
We provide senior commercial leadership without the cost of a permanent appointment, and we build the growth engine into systems your people own, so growth doesn't leave when one person does.
What we believe
Two convictions shape every engagement.
Every business can grow beyond its own expectations.
The condition is genuine commitment from senior leaders. Where that commitment exists, the capability and client relationships already in the business are almost always worth more than the business assumes.
Growth isn't limited to what a business already specialises in.
Unfamiliar services and sectors are within reach. With the right structure behind them, they become a deliberate next step rather than a leap.
Start with a conversation about where your next contract comes from.
An hour with your leadership team, looking at your clients, services and pipeline along both axes. No proposal unless there is something worth proposing.
Growth Intake is open to founders and senior leaders of businesses turning over $3M to $10M, subject to assessment.